Our Expertise

Principal Bio:

William Putsis (Bill)
B.A., M.S., Ph.D. (Cornell University)
Professor of Marketing, Economics and Business Strategy
University of North Carolina at Chapel Hill
Previous faculty positions at Cornell University, Yale University and London Business School
President and CEO, Chestnut Hill Associates

Areas of expertise include but are not limited to:

  • Technology intensive industries
  • Financial Markets (wholesale/corporate, retail)
  • Supply Chain Strategic Integration and Incentive Alignment
  • Biotech and Pharmaceutical Market Strategy
  • Aerospace and Defense Market Strategy
  • Agricultural Products Market Strategy
  • Specialty Expertise in Business-to-Business marketing

Dr. Putsis is currently Professor of Marketing, Economics and Business Strategy at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill, where he served as Department Area Chair from 2004 – 2006. Prior to his current position, he was Professor and Department Area Chair at the London Business School (1997-2003), Associate Professor at the Yale School of Management, Yale University (1990-1997) and Assistant Professor, Cornell University (1988-1990). He has his MS and PhD in Economics (and Operations Research) from Cornell University. He is also President and CEO of Chestnut Hill Associates, a strategic consulting firm that he founded in 1995.

He has recently taught successful “core” Executive and Full-Time MBA courses at top-ranked universities in the United States and in Europe (Columbia University, London Business School and University of North Carolina at Chapel Hill), winning awards for his executive teaching numerous times. His recent list of clients for executive development programs include The Boeing Company, Barclays Bank, Royal Bank of Scotland, SAS, ABN AMRO, BASF, Amcor, John Deere, British Airways, Baker Hughes International, Siemens, the US Navy, Matsushita, KONE and Exxon/Mobil.

His consulting client list includes the Boeing Company, Morgan Stanley, BASF, SAS, Sony Ericsson, Heinz, John Deere, Dale Earnhardt Incorporated (DEI), Baker Hughes International, McCann-Erickson, Eastman Kodak, DHL Worldwide, Amcor, BBC World Service, Barclays Bank, ABN AMRO, Special Olympics International, and British-American Tobacco.

His research and academic pursuits focus on the empirical application of game theoretic models of competition, competitive strategy, the marketing of private label products, new product diffusion and product line strategy, international marketing, advertising and communications research, and sports marketing. He has numerous scholarly articles published in journals such as the Journal of Marketing Research, Marketing Science, Journal of Business, Journal of Business Research, Managerial and Decision Economics, Marketing Letters, Applied Economics, Journal of Forecasting and the Review of Industrial Organization. He also served as a regular contributor and Contributing Editor to the Eastern European business journal, Business Tech International. He also serves on the editorial board of Marketing Science, Journal of Marketing, International Journal of Research in Marketing, the Review of Marketing Science and the International Journal of Marketing Education.

(Requires Acrobat Reader) Book Excerpt

507 Meadowmont Lane, Chapel Hill, NC 27517